When an automotive conveyor line shuts down, the cost to that manufacturer has been estimated at more than $1 million per hour. It's safe to say that, as the primary conveyor wheel supplier to the world's largest material handling company (with automotive chain conveyors one of their leading products), there's a lot riding on the performance of Oconomowoc wheels. Our exponential growth in automotive factories over the last decade, due in part to innovations like increasing the lifespan of previous wheel designs tenfold, speaks volumes to how well the innovation we have brought to a mature industry of almost 100 years has been received.