News
Some Surprising Innovation Dots NeoCon Aisles
In Neocon 2009
16 June, 2009 by Rob
Kirkbride in THE MONDAY MORNING QUARTERBACK - NeoCon is punctuated by glitz
and glamour, but is there any substance behind the booths and showrooms?
That's what I set out to solve on the second day of NeoCon:
Is there any innovation happening at the show or are all the products and
components retreads of what's already come out (in some cases, over and over
again)?
This very unscientific search led me to many booths and
showrooms and lead to some surprising discoveries. The first is that not all
the innovation is happening on the permanent showroom floors by the major
manufactures. In fact, the seventh and eighth floors, which some view as a
NeoCon afterthought, are filled with small manufacturers making some pretty
cool products.
Take, for example, Zerocaster. You might not give a chair
caster much thought, but this company based in Lone Tree, Colo. certainly does.
It is launching the ZC09 at a modest booth on the seventh floor. The ZC09 is a
twin-wheel hubless caster for sale to OEM furniture manufacturers. Before you
start yawning, consider some of the innovations: the hubless design gives the
caster a floating, transparent effect and it has aluminum inner circles that
can be cast in a rainbow of colors. That means you can match that stylish sage,
charcoal or tomato chair with matching aluminum casters.
"We've been listening to designers over the years and
it is clear the design community is looking for more options in their caster choices,
“said Gerard Donakowski, Zerocaster marketing manager. "Currently, casters
are selected from a standard catalog after the design process is complete. We
see the ZC09, with color and finish options, to be the first caster designed
into the overall aesthetic of the chair or office product. The caster gives an
OEM chair manufacturer the option of an exciting design identity where a
standard caster used to be."
The ZC09 will be made by Oconomowoc Manufacturing Corp. in Wisconsin. The company is trying to secure an exclusive deal with an OEM to begin shipping the product in the fall. High end seating manufacturers would be foolish not to head to the seventh floor for a look.


